Before the session, Jayne-Maree worked closely with us to create a training program tailored to our media goals. It was clear that she had put a huge amount of preparation into the content. I really appreciated the use of examples involving our organisation, competitors and industry to illustrate the practical application of different strategies and techniques. Jayne-Maree is a very knowledgeable and charismatic presenter. Even though COVID-19 scuppered our plans to conduct this training in-person, she made the session highly engaging and interactive over video. I’ve come away with lots of ideas about how to enhance our media program and have already started implementing them.