Media Essentials

This workshop is designed to cater to people who won’t front the media but need a good understanding of how journalists operate and ways to achieve positive coverage.

It enables them see the world through journalists’ eyes so they’re better equipped to help and provide useful material to those within their organisation who deal directly with the media.
The training covers:
  • What drives journalists – why do they do what they do?
  • The benefits of media coverage for your organisation?
  • What makes a news story – the necessary ingredients and angles.
  • How to package messages in a succinct and pithy way.
  • Translating complex subject matter into audience-friendly language.
  • How newsrooms operate, the news cycle and deadlines.
  • Ways you can help your media / comms team.
Effective Communication Courses

The workshop features a series of exercises and role plays to reinforce the principles being taught.

The workshop features a series of exercises and role plays to reinforce the principles being taught.

What Our Clients are Saying

Best media training in my 25-year career. I wish I had this knowledge years ago. Very relevant and useable 10/10.

Lee Burdett NSW DPI Fisheries

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